Performance Marketing Specialist (Meta Ads & Analytics) - Innovine Studio Indonesia

Join Innovine Studio Indonesia as a Performance Marketing Specialist and drive impactful digital campaigns through Meta Ads and Google Search Ads. In this dynamic role, you will lead data-driven paid media strategies, optimize ad performance, and maximize ROI for our clients. Based in Jakarta Selatan, you'll work closely with our team to create and execute high-impact campaigns that deliver measurable results.

At Innovine Studio Indonesia, we are a leading digital marketing agency committed to helping businesses grow through innovative and effective marketing strategies. Our mission is to deliver exceptional value to our clients by leveraging cutting-edge tools and technologies. As a Performance Marketing Specialist, you will play a crucial role in our success by driving impactful campaigns and optimizing performance.

In this role, you will be responsible for managing and optimizing Meta Ads and Google Search Ads campaigns. You will analyze data, create compelling ad creatives, and implement strategies to improve ad performance and achieve campaign goals. Daily, you will work with our team to develop and execute data-driven marketing strategies that drive engagement and conversions.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize Meta Ads and Google Search Ads campaigns to achieve campaign goals and maximize ROI.
• Analyze campaign performance data using tools like Google Analytics, Google Ads, and Meta Ads Manager.
• Create and implement data-driven marketing strategies to improve ad performance and drive engagement.
• Develop and optimize ad creatives to enhance campaign effectiveness and achieve better results.
• Conduct A/B testing and split testing to identify the most effective ad variations and optimize campaign performance.
• Monitor and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
• Collaborate with the marketing team to align ad strategies with overall business objectives.
• Stay updated with industry trends and best practices in digital marketing and advertising.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in performance marketing, digital advertising, or a related field.
• Proficient in using Google Ads, Meta Ads Manager, and Google Analytics.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Experience with A/B testing and split testing to optimize campaign performance.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple campaigns and prioritize tasks to meet deadlines.
• Creative thinking and problem-solving skills to develop innovative ad strategies.

🛠️ Keahlian

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