ATL Promotion Specialist - Above-the-Line Marketing & Brand Visibility

Join Daya Adicipta Motora as an ATL Promotion Specialist and take the lead in elevating our brand’s visibility through strategic Above-the-Line (ATL) marketing initiatives. In this dynamic role, you will design, execute, and optimize high-impact ATL campaigns that drive brand awareness and customer engagement. Based in Bandung, you'll work closely with our marketing team to create and implement creative, data-driven strategies that resonate with our target audience.

With a competitive salary of IDR 8,000,000 to IDR 12,000,000 per month, this is your chance to make a significant impact on our brand's success. If you're passionate about marketing, love working with data, and are eager to take on new challenges, we want to hear from you.

📋 Tanggung Jawab Pekerjaan

• Develop and execute ATL marketing campaigns, including TV, radio, and outdoor advertising.
• Analyze market trends and consumer behavior to inform campaign strategies.
• Collaborate with the creative team to design compelling ad creatives.
• Monitor campaign performance using tools like Google Analytics and social media insights.
• Report on campaign results and provide recommendations for optimization.
• Manage vendor relationships and negotiate contracts for advertising space.
• Stay updated with the latest trends in ATL marketing and industry best practices.
• Contribute to the development of the company's overall marketing strategy.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum 3 years of experience in ATL marketing, with a proven track record of successful campaign execution.
• Strong understanding of media planning and buying.
• Proficiency in using marketing software such as Adobe Creative Suite, Google Ads, and social media platforms.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to work well under pressure and meet tight deadlines.
• Familiarity with Indonesian market dynamics and consumer behavior.

🛠️ Keahlian

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